This Privacy Policy applies to our collection, use and disclosure of personal information related to (a) current and former US owner(s) of Hyundai vehicles, (b) users of our websites (each a “Site”) and mobile applications (each as “App”) that link to or display this Privacy Policy, (c) users of our vehicle technologies and services that we make available via the vehicles you own or operate, and (d) subscribers to Hyundai Blue Link and other subscription services ((b), (c), and (d) collectively the “Services”), (e) individuals that contact us, interact with us or express interest in our vehicles or Services, and (f) our efforts to operate and expand our business.

Additional Privacy Notices.  We may also provide additional privacy notices for specific services, such as the Hyundai Vehicle Technologies and Services Privacy Notice, which applies to and provides additional information about our collection, use and disclosure of personal information related to our vehicle technologies and services.  

Personal Information.  Personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, or reasonably linked or linkable with a particular individual or household. Personal information includes information that can identify you, such as contact information, vehicle ownership information, geolocation data, web tracking information, payment card information, and demographic data.

Not Covered by this Policy.  This Policy does not apply to job applicants and candidates who apply for employment with us, or to employees and non-employee workers. It does not apply to the collection, use, and disclosure of personal information by independently owned and operated dealers or businesses.

Your use of our Services is subject to the applicable terms of use, which may include our Terms of Use and Connected Services Terms and Conditions⁠ (collectively, the “Terms”), including applicable limitations on liability and the resolution of disputes.  Our terms are incorporated by reference into this Privacy Policy.

Our Services are intended for use and access by U.S. residents only. Hyundai does not knowingly collect, process, access or intend to access the personal information of persons residing outside of the U.S., including in Europe and China. If you do not reside in the U.S., you should visit the Hyundai-affiliated website that is applicable to your country or region.

We collect information about you directly from you, from third parties, and automatically through your use of our Services or interactions with us. We may combine the information we collect from these various sources.

Sources of Personal Information. The personal information we collect varies depending upon the circumstances. For example, we collect personal information when you engage with Hyundai, its dealers, or its service providers directly, such as when buying a vehicle, registering for a service or creating an account, requesting information from us, making part or service requests; participating in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats; or when you contact us or otherwise voluntarily provide information to us.

Hyundai also automatically collects usage data when you use Hyundai’s Services. This may include data collected via cookies and web beacons; web analytics and log files; and vehicle, driver, and connected services usage data. Please see below for additional information regarding our collection of this type of information. Some of our Services may capture and record geolocation and general location data about your vehicle. If you visit a physical Hyundai location, we may use CCTV and other security monitoring to secure our premises, which may lead to the collection of personal information about visitors to our premises.

In addition, Hyundai may also obtain information about you and your vehicle in a number of other ways. For example, we may obtain information about you or your vehicle from vehicle sales records and other public sources, from Hyundai affiliates and business partners such as satellite radio and roadside assistance programs, Hyundai dealers (which are all independently owned and operated), and other sources that provide us leads including lists of potential vehicle purchasers or current owners.

Categories of Personal Information. Certain privacy laws, such as the CCPA, require that we disclose the categories of personal information that we may collect about individuals.  While the actual information we collect varies depending upon the circumstances, generally we may collect the following categories of personal information:

Hyundai uses the information collected above in a number of ways. And we may use your information individually or combine it with other information to generate aggregate statistical information. The primary uses of your information include:

Anonymous and De-identified Information. We also may de-identify information and create anonymous and aggregated data sets and reports in order to assess, improve, and develop our business, products, and services; prepare benchmarking reports; and for other research and analytics purposes.

We disclose personal information to provide and improve our Services; to reach you with more relevant information and offers; to support recall, warranty and safety purposes; to provide you with information about third party offers you may be interested in; to honor your consent or authorization; and to achieve other purposes set out below:

Anonymized and Aggregated Data. We may share aggregate or de-identified information with third parties for research, marketing, analytics, and other purposes, provided such information does not reasonably identify you.

Categories of Personal Information Disclosed. Certain privacy laws, such as the CCPA, require that we tell you about the categories of personal information that we have disclosed for a business purpose as well as the categories that we have “sold”. Please review the section Categories of Personal Information Collected above for further descriptions of each category of personal information.

 

We and our third-party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your browsing activities, and use of the Websites and other Services. We may combine this data with other personal information we collect about you. This data is used to understand how our Services are used, track bugs and errors, provide and improve our Services, verify account credentials, allow logins, track sessions, prevent fraud, and protect our Services, as well as for targeted marketing and advertising, to personalize content and for analytics purposes. We provide additional information about tracking technologies below. You can learn about how to register your preferences regarding certain uses of the technologies by reading the Cookies and Tracking Choices section below.

Cookies.  We may collect certain information regarding website activities through the use of HTTP cookies which are small files stored on your web browser. Cookies enable us to track website usage so that we may better target the interests of our users and enhance their experience on our websites as well as to remember user preferences and optimize the design of our websites. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

Web beacons.  Some of our web pages, commercial email messages and/or newsletters may contain electronic images known as web beacons, which are also called single-pixel GIFs. Web beacons collect information including a cookie number, time and date of a page view and a description of the page on which the web beacon resides. Web beacons are a technique we may use to enhance and personalize the websites and the products and services we offer, to provide product information and advertisements that are more relevant to your interests, compile aggregated statistics about the usage of our websites, improve and personalize our advertising, and to track the number of users who have opened and acted upon our commercial email messages.

Log files. We collect log information to analyze trends, administer the Services, track users’ movement around our Services and gather broad demographic information for aggregate use in improving the websites.

Do Not Track.  Our Sites do not support Do Not Track at this time. Do Not Track (DNT) is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit donottrack.us⁠.

Third-Party Analytics.  We may use third-party analytics companies, for example Google Analytics⁠ (see privacy policy⁠ and opt-out⁠) to evaluate use of our Services. We use these tools to help us understand use of, and to improve, our Services, performance, ad campaigns, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.

Interest-Based Advertising On some of our Services, we may work with third-party ad networks, analytics companies, measurement services and others (“third-party ad companies”) to display advertising on our vehicles and Services and to manage our advertising on third-party sites, mobile apps and online services. We and these third-party ad companies may use cookies, pixels tags and other tools to collect information on our Services (and on third-party sites and services), such as browsing history, IP address, device ID, cookie and advertising IDs, and other identifiers, general location information and, with your consent, your device’s geolocation information; we and these third-party ad companies use this information to provide you more relevant ads and content and to evaluate the success of such ads and content.

Custom Audiences and Matching.  We may share certain hashed customer list information (such as your email address) with third parties—such as Facebook and Google—so that we can better target ads and content to our customers, and others with similar interests, within their services. These third parties use the personal information we provide to help us target ads and to enforce their terms, but we do not permit them to use or share the data we submit with other third-party advertisers.

Cookies and Tracking Choices. If you would like to opt-out of third party collection of information on our Sites via cookies and similar tracking technologies, you can Manage Preferences. This tool provides you with information about the third parties that collect information via cookies and similar technologies and allows you to opt out of such collection. You will need to visit Manage Preferences on all of the browsers and devices you use to access our websites. If you clear cookies on your browser, you will need to reset your preferences at Manage Preferences.

In addition, for more information or to opt out of third party advertising cookies and tags, you may visit www.privacyrights.info/. You may also obtain more information about targeted or “interest-based advertising” by visiting the Network Advertising Initiative⁠ or the Digital Advertising Alliance⁠. Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

You may access, delete and update certain of your personal information by accessing and adjusting your account settings, or by contacting us as specified below. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.

Opting-Out of Certain Communications.  Hyundai offers you the opportunity to opt-out from marketing communications from Hyundai, and to opt out of certain disclosures of personal information to third parties.

Accessing and Updating Your Information. If you register for an account, including accounts to access and use the Vehicle Technologies and Services, you can access and update certain information we have relating to your account within your account settings. For Blue Link services, this can be done on the My Account page of MyHyundai.com⁠. You may also update or delete your contact information by submitting a request at our Contact Us page. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.

If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request. If you have opted out of receiving future promotional materials by regular mail, we will implement your opt-out request within a commercially reasonable time. In those instances, we will retain your information in a “do not promote” file in our database, and you will receive no further communications from us except as required by law.

We use security policies, procedures, and tools which are designed to safeguard the personal information we collect. However, the security of information transmitted through the Internet can never be guaranteed regardless of the level of security. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of our Services are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of our website. In order to protect you and your data, we may suspend your use of any of the websites, without notice, pending an investigation, if any security issue arises. Access to and use of password protected and/or secure areas of any of the websites are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.

We may offer links to or from our websites to other websites within the Hyundai family as well as to websites, services, and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any persona information. In the event that you provide personal information to any third party website or service, you understand that Hyundai is not responsible for such third parties’ use or misuse of your personal information. You further acknowledge and agree that Hyundai shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party website, service, or resource.

We do not knowingly collect or maintain personal information from any person under the age of thirteen (13) as they are not of driving age. No parts of our products or services are directed to or designed to attract anyone under the age of thirteen (13).

Hyundai reserves the right to change this Privacy Policy at any time. Hyundai will use, share, and disclose all personal and other user information in accordance with the Privacy Policy in effect at the time the information is collected. We will post any changes to this Privacy Policy on this page so check back frequently so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Continued interaction with us following changes to these terms will mean that you accept the changes.

Please visit our Contact Us page.

This section provides information for California residents about their rights regarding their personal information, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”).

Notice at Collection. We are required to notify California residents, at or before the point of collection of their personal information, the categories of personal information collected and the purposes for which such information is used.

Do Not Sell.  California residents have the right to opt-out of our sale of their personal information for all purposes, including direct marketing by third parties. Opt-out rights can be exercised by submitting a Do Not Sell request via our Personal Information Request portal. We do not sell personal information about residents who we know are younger than 16 years old without opt-in consent. To opt-out of the sharing, including sales, of personal information with third parties that collect information from our Sites via cookies or similar tracking technologies, you can Manage Preferences. You will need to visit Manage Preferences on all of the browsers and devices you use to access our websites. If you clear cookies on your browser, you will need to reset your preferences at Manage Preferences.

Verifiable Requests to Delete, and Requests to Know. Subject to certain exceptions, California residents have the right to make the following requests:

Submitting Requests.  You may submit requests to us at our Personal Information Request portal. In addition, you may make certain requests to us by contacting as at: (800) 633-5151 (toll free). If you choose to submit a request via our portal, you will be able to track the status of your request.

Please note that we may require additional information from you in order to honor your request, including your name, email address, phone number, and mailing address. If you provide this information via our portal, we will send you an email or text message to verify the information is correct.

If you are submitting a request through an authorized agent, the authorized agent must confirm their relationship with you. We may also request that any authorized agents verify their identity, including by providing information about themselves, such as their name, email, phone number, and address. We may reach out to you directly to confirm that you have provided the agent with your permission to submit the request on your behalf.

There may be circumstances where we will not be able to honor your request. For example, if you request deletion, we may need to retain certain personal information to comply with our legal obligations or other permitted purposes. However, we will only use personal information provided in a verifiable consumer request to verify your identity or authority to make the request.

Discrimination and Incentives. The CCPA prohibits discrimination against those who exercise their rights under the CCPA and imposes requirements on any financial incentives offered to California residents related to their Personal Information. A business may offer financial incentives for the collection, sale or deletion of California residents’ personal information, provided it is not unjust, unreasonable, coercive or usurious, and is made available in compliance with applicable transparency, informed consent, and opt-out requirements. California residents have the right to be notified of any financial incentives offers and their material terms, the right to opt-out of such incentives at any time, and may not be included in such incentives without their prior informed opt-in consent.  

Shine the Light.  You may exercise your rights under California’s \Shine the Light law (Civil Code Section 1798.83) by utilizing the Do Not Sell My Personal Information request on the CCPA portal.