Effective Date: January 1, 2024

Your privacy is important to Hyundai AutoEver, Inc. and its affiliate companies, including Hyundai Motor Company and Hyundai Motor America (“Hyundai” “we,” “us” or “our”), as is your trust in Hyundai’s products and services. We strive to protect your privacy, while providing opportunities to receive desired information regarding Hyundai’s products, services, and offers that are relevant and useful to you. This Hyundai Motor America Privacy Policy (this ”Privacy Policy”) describes how we collect, use, and share your personal information, including, as applicable, your rights regarding access, deletion, opting-out, and correction of your personal information.

Scope

This Privacy Policy applies to our collection, use and disclosure of personal information related to (a) current and former Mexico owner(s) of Hyundai vehicles, (b) users of our websites (each a “Site”) and mobile applications (each as “App”) that link to or display this Privacy Policy, (c) users of our vehicle technologies and services that we make available via the vehicles you own or operate, ((b), and (c) collectively the “Services”), (d) individuals that contact us, interact with us or express interest in our vehicles or Services, and (e) our efforts to operate and expand our business.

Additional Privacy Notices. We may also provide additional privacy notices for specific services, such as the Hyundai Vehicle Technologies and Services Privacy Notice, which applies to and provides additional information about our collection, use and disclosure of personal information related to our vehicle technologies and services.

Personal Information. Personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, or reasonably linked or linkable with a particular individual or household. Personal information includes information that can identify you, such as contact information, vehicle ownership information, geolocation data, web tracking information, and demographic data.

Not Covered by this Policy. This Policy does not apply to job applicants and candidates who apply for employment with us, or to employees and non-employee workers. It does not apply to the collection, use, and disclosure of personal information by independently owned and operated dealers or businesses.

User Consent

Your use of our Services is subject to the applicable terms of use, which may include our Terms of Use and Terms and Conditions⁠ (collectively, the “Terms”), including applicable limitations on liability and the resolution of disputes. Our terms are incorporated by reference into this Privacy Policy.

By disclosing your personal information to us or using our Services, you understand and agree that Hyundai may collect, use and disclose your personal information in accordance with this Privacy Policy and the Terms. If required by applicable law, we will obtain your consent to our collection, use, transfer and disclosure of your personal information. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS, THEN PLEASE DO NOT USE THE SERVICES.

Personal Information We Collect

We collect information about you directly from you, from third parties, and automatically through your use of our Services or interactions with us. We may combine the information we collect from these various sources.

Sources of Personal Information. The personal information we collect varies depending upon the circumstances. For example, we collect personal information when you engage with Hyundai, its dealers, or its service providers directly, such as when buying a vehicle, registering for a service or creating an account, requesting information from us, making part or service requests; participating in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats; or when you contact us or otherwise voluntarily provide information to us.

Hyundai also automatically collects usage data when you use Hyundai’s Services. This may include data collected via cookies and web beacons; web analytics and log files; and vehicle, driver, and usage data. Please see below for additional information regarding our collection of this type of information. Some of our Services may capture and record geolocation and general location data about your vehicle. If you visit a physical Hyundai location, we may use CCTV and other security monitoring to secure our premises, which may lead to the collection of personal information about visitors to our premises.

In addition, Hyundai may also obtain information about you and your vehicle in a number of other ways. For example, we may obtain information about you or your vehicle from vehicle sales records and other public sources, from Hyundai affiliates and business partners such as satellite radio and roadside assistance programs, Hyundai dealers (which are all independently owned and operated), and other sources that provide us leads including lists of potential vehicle purchasers or current owners.

Categories of Personal Information. Certain privacy laws, such as the CCPA, require that we disclose the categories of personal information that we may collect about individuals. While the actual information we collect varies depending upon the circumstances, generally we may collect the following categories of personal information:

• Identifiers: such as a real name, alias, address, VIN, IP address and online identifiers, email address, account name, SSN, driver’s license number and other government identifiers, or other unique personal identifiers.

• Customer records: paper and electronic customer records containing personal information, such as name, signature, address, telephone number, education, current employment, employment history, SSN, driver’s license number, and other government identifiers, insurance policy number, financial account number and other financial or payment information and medical information.

• Commercial information: including records of property, products or services purchased, obtained, or considered, vehicle ownership reports, or other purchasing or use histories.
  

• Internet or other electronic network usage data: including, but not limited to, browsing history, clickstream data, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement, including access logs and other usage data related to your use of any company websites, applications or other online services.
  
  
• Geolocation data: precise location information about a particular individual or device.
  

• Audio, video and other electronic data: audio, electronic, visual, thermal, olfactory, or similar information such as, CCTV footage, photographs, and call recordings and other audio recording (e.g., recorded meetings).
  

• Employment history: professional or employment-related information.
  

• Education information: education information that is not publicly available personally identifiable information as defined in the federal Family Educational Rights and Privacy Act.
  

• Profiles and inferences: including inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, behavior or attitudes.
  

Use of Personal Information

• Running our business and providing our Services: to provide and maintain our Services; to improve our Services; to authenticate users; to perform technical operations, such as updating software; to communicate with you about our Services, vehicles and other products and services; to respond to your requests; to administer Events that you participate in; to fulfill your orders and process your payments; to provide technical support; and for other customer service and support purposes.
  

• Safety, recall and warranty: for safety, recall and warranty purposes, such as to send recall notices, process recall and warranty claims, and for other purposes related to vehicle safety.
  

• Analyzing and improving our Services and offerings: to better understand how users access and use our vehicles, other products, and the Services; for research and analytical purposes, such as to evaluate and improve our Services and business operations; to develop new features, products, or services; and to otherwise improve our Services and user experiences.
  

• Personalizing content and experiences: to tailor content we send or display on the Services in order to offer location customization and personalized help and instructions and to otherwise personalize your experiences; to reach you with more relevant ads and to measure ad campaigns.
  

• Marketing and promotional purposes: to send you newsletters, offers or other information we think may interest you; to contact you about our products, services or information we think may interest you; to administer promotions and contests; and to promote other services we offer.
  

• In support of our general business operations: where necessary to the administration of our general business, accounting, record keeping and legal functions, including to analyze operational and business results and risks, to collect outstanding amounts owed, and maintain business records.
  

• Securing and protecting our rights: to protect our business operations, secure our network and information technology, assets and services; to prevent and detect fraud, unauthorized activities, access and other misconduct; where we believe necessary to investigate, prevent or take action regarding suspected violations of our Terms and other agreements with you, as well as fraud, illegal activities and other situations involving potential threats to the rights or safety of any person or third party.
  

• Complying with legal requests and obligations: to comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
  

Anonymous and De-identified Information. We also may de-identify information and create anonymous and aggregated data sets and reports in order to assess, improve, and develop our business, products, and services; prepare benchmarking reports; and for other research and analytics purposes.

Disclosure of Personal Information

We disclose personal information to provide and improve our Services; to reach you with more relevant information and offers; to support recall, warranty and safety purposes; to provide you with information about third party offers you may be interested in; to honor your consent or authorization; and to achieve other purposes set out below:

• Affiliates and Subsidiaries: Hyundai may share your personal information with Hyundai Motor Company, our parent company headquartered in South Korea. Hyundai may also share your personal information with our finance affiliate Hyundai Capital America, our R&D affiliate Hyundai America Technical Center, Inc., both located in the United States and affiliate Hyundai AutoEver, Inc.

• Service providers and suppliers: We may disclose personal information to our vendors, service providers, suppliers, contractors or agents who use such data in order to perform functions on our behalf.
  

• Marketing partners and third parties: Hyundai may share personal information, including information about users of Services or vehicle owner information, with third parties including our affiliates and subsidiaries, authorized dealers, and licensees. In addition, personal information may be used by our business partners, including marketing and promotional partners, to conduct joint marketing programs with Hyundai, show you advertisements about our products and services on third party sites, and to offer you other valuable products and services. We may share personal information, such as name, contact information and other data about your vehicles or interests, with our authorized dealers in your area so that they may contact you about your vehicle needs and purchase plans, or otherwise reach out to you for marketing purposes.

• Programs: Hyundai may invite you to participate in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats (“Programs”). These Programs are oftentimes co-marketed with an unaffiliated Hyundai business partner. If you participate in a Program, we may use personal information you provide. For example, we may send you email messages to invite you to join a contest. Your personal information may also be shared with our business partners and may also be used by our business partners if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partners, your information will be used by that company in accordance with its policies and this Privacy Policy will not apply to that company’s use of your information. Sometimes the rules, terms and conditions, or disclaimers that apply to a particular Program include information on how we may use the personal information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms, and conditions that apply to a particular Program and this Privacy Policy, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us (or our business partners) with any personal information.
  

• Participating vendors: Some of our Services offer opportunities to make purchases online from special participating vendors. On Services with online purchase opportunities for products and merchandise, we may also give participating vendors the order information and authorization for the merchant bank. Any time you order from a participating vendor, that vendor will automatically have all the information related to the order. Participating vendors may use that information to advise you directly of other products and offerings that they provide.

• Credit card companies and payment services: In some cases, we use third party payment and transaction services to facilitate your transactions and process your orders. In such cases, we will share your personal information and credit card information with third party payment services companies solely for the purpose of completing the transaction or processing your order.

• Public postings: You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through Hyundai’s websites or any other Service available online), that information can be collected and used by others. Accordingly, you should use caution when sharing any personal information or other sensitive information with others in any community area (whether through Hyundai’s websites or any other Service available online).
  

• Business transfers: We may disclose and transfer personal information as part of any merger, acquisition, financing, sale of company assets or interests in the respective company, or in the case of insolvency, bankruptcy, or receivership, including during negotiations related to such business transfers.

• Protecting rights and interests: We may disclose your information to protect or defend the safety, rights, property, or security of Hyundai, third parties or the general public, including to protect the Services, to detect, prevent, or otherwise address fraud, security, technical issues, or other activity which we, in our sole discretion, consider to be, or to pose a risk of being, illegal, unethical, or legally actionable activity. We may also use personal information as evidence in litigation in which we are involved, and as necessary to enforce this Privacy Policy, our Terms of Use, and other applicable agreements with you.

• Legal compliance and lawful requests: We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, in response to a subpoena, warrant, court order, or other legal process, or to cooperate with investigations or lawful requests, whether formal or informal, from law enforcement or government entities.
  

Anonymized and Aggregated Data. We may share aggregate or de-identified information with third parties for research, marketing, analytics, and other purposes, provided such information does not reasonably identify you.

Categories of Personal Information Disclosed. Certain privacy laws, such as the CCPA, require that we tell you about the categories of personal information that we have disclosed for a business purpose as well as the categories that we have “sold”. Please review the section Categories of Personal Information Collected above for further descriptions of each category of personal information.

• Disclosed for a business purpose. In general, we may disclose the following categories of personal information for the business purposes described above:

• Disclosed with your consent. With your consent, we do disclose or make available certain personal information to third parties including dealers and other third party providers.

• Sold. The CCPA defines a “sale” as disclosing or making available to a third party personal information in exchange for monetary or other valuable consideration. While we do not disclose personal information to third parties in exchange for direct monetary compensation from such third parties, we do disclose or make available personal information to third parties, in order to receive certain services or benefits from them pursuant to written agreement. Additionally, we allow third party tags to collect information such as browsing history on our Sites to improve and measure our ad campaigns, including: identifiers; customer records; commercial information; internet or other electronic network usage data; and profiles and inferences. The categories of information disclosed under this section, and third parties to whom the information was disclosed, is as follows.

Cookies and Tracking

We and our third-party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your browsing activities, and use of the Websites and other Services. We may combine this data with other personal information we collect about you. This data is used to understand how our Services are used, track bugs and errors, provide and improve our Services, verify account credentials, allow logins, track sessions, prevent fraud, and protect our Services, as well as for targeted marketing and advertising, to personalize content and for analytics purposes. We provide additional information about tracking technologies below. You can learn about how to register your preferences regarding certain uses of the technologies by reading the Cookies and Tracking Choices section below.

Cookies. We may collect certain information regarding website activities through the use of HTTP cookies which are small files stored on your web browser. Cookies enable us to track website usage so that we may better target the interests of our users and enhance their experience on our websites as well as to remember user preferences and optimize the design of our websites. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

Web beacons. Some of our web pages, commercial email messages and/or newsletters may contain electronic images known as web beacons, which are also called single-pixel GIFs. Web beacons collect information including a cookie number, time and date of a page view and a description of the page on which the web beacon resides. Web beacons are a technique we may use to enhance and personalize the websites and the products and services we offer, to provide product information and advertisements that are more relevant to your interests, compile aggregated statistics about the usage of our websites, improve and personalize our advertising, and to track the number of users who have opened and acted upon our commercial email messages.

Log files. We collect log information to analyze trends, administer the Services, track users’ movement around our Services and gather broad demographic information for aggregate use in improving the websites.

Interest-Based Advertising On some of our Services, we may work with third-party ad networks, analytics companies, measurement services and others (“third-party ad companies”) to display advertising on our vehicles and Services and to manage our advertising on third-party sites, mobile apps and online services. We and these third-party ad companies may use cookies, pixels tags and other tools to collect information on our Services (and on third-party sites and services), such as browsing history, IP address, device ID, cookie and advertising IDs, and other identifiers, general location information and, with your consent, your device’s geolocation information; we and these third-party ad companies use this information to provide you more relevant ads and content and to evaluate the success of such ads and content.
 

In addition, for more information or to opt out of third party advertising cookies and tags, you may visit www.privacyrights.info/. You may also obtain more information about targeted or “interest-based advertising” by visiting the Network Advertising Initiative⁠ or the Digital Advertising Alliance⁠. Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

Your Rights and Choices

You may access, delete and update certain of your personal information by accessing and adjusting your account settings, or by contacting us as specified below. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.

Opting-Out of Certain Communications. Hyundai offers you the opportunity to opt-out from marketing communications from Hyundai, and to opt out of certain disclosures of personal information to third parties.

• You may opt-out of marketing emails or manage your subscription preferences for emails from us at any time by using the unsubscribe mechanism within any marketing email we send to you. Even if you opt out, we may still send you non-commercial emails, such as registration confirmation, Vehicle updates, and responses to direct requests.

• If you wish to opt-out or request that we cease sending you commercial or other information via phone or postal mail, you may opt out by submitting a request at our Contact Us page.
  

• You may also opt out of our sharing of your personal information (including Covered Information) with third parties for marketing purpose by submitting a request at our Contact Us page.
  

If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request. If you have opted out of receiving future promotional materials by regular mail, we will implement your opt-out request within a commercially reasonable time. In those instances, we will retain your information in a “do not promote” file in our database, and you will receive no further communications from us except as required by law.

The Security of Your Information

Third Party Sites

Children’s Privacy

Changes to this Privacy Policy

How to Contact Us

Please visit our Contact Us page.